Mobile apps are everywhere. They are becoming easier to create as the days go by. They're also becoming more lucrative. Because of these two factors, more and more apps are being developed.

In this Project, a comprehensive analysis of the Android app market was done by comparing over ten thousand apps in Google Play across different categories. We'll look for insights in the data to devise strategies to drive growth and retention.

The outcome of this project will prove to be important for app builders and software developers in terms of knowing the app categories to target when making the choice of what app to build.

• Apps Data and User review Data was collected and cleaned to ensure data uniformity.

• Exploratory Data Analysis was done to gain meaningful insights from the data.

• Data Visualization was done using Seaborn and Plotly to illustrate the key metrics and insights gotten from the data.

• Jupyter Notebook

A Notebook used as the Integrated Development Environment for the Project execution.

  Notebook  

• Publication 

An Article was Published on Datacamp to present the insights from the project to the internet audience.

  Publication